Since March 2009, viewers haven't been able to see the videos because of a breakdown in negotiations with the Performing Rights Society.
"The PRS is responsible for paying out royalties to composers, publishers and songwriters."
Six months down the line, Youtube have agreed a multi-million pound agreement with the firm to allow thousands of videos to return to our eager fingertips and screens.
But you may ask, what took it so long?
“YouTube is a complex product. Both sides had to make sure any deal reached covered all premium and independent music videos, TV material which included music soundtracks in the background and user-generated content. We worked on our own timeline and have come to a good partnership which will last until 2012… We are happy to have come to a sweet spot with the PRS.”
Relief isn't the word fam! Also, Youtube has arranged for several artists including Tinchy Stryder, Basshunter and Florence and the Machine, to be 'guest editors' to promote the return of music videos. They will choose their favourite videos for the site’s homepage. LIVE =]
No comments:
Post a Comment